Every year, Dubai hosts the world’s best and favourite shopping festival, the Dubai Shopping Festival. Dubai’s malls and shopping destinations come to life at this annual event, where shoppers will find unbeatable deals on everything from fashion and jewellery to electronics and home furnishing. The world’s biggest shopping festival, this month-long celebration isn’t just about searching for bargains and shopping till you drop. There’s also a line-up of thrilling world-class entertainment, such as fashion shows, live concerts, firework displays, and more. Plus, visitors can stand a chance to experience life-changing raffles, winning huge cash prizes, cars, gold and freebies everyday. This year’s edition will feature over 700 brands participating across 3,200 outlets and will be held from 26 December 2018 to 02 February 2019.



  • Dubai is the best destination in winter: with the spring-like weather, and the world’s best shopping festival – the Dubai Shopping Festival (DSF), taking place between 26 December 2018 and 02 February 2019, one is assured to enjoy shopping, celebrations, events and activities across the city.
  • Dubai is home to thousands of global, regional and local-based brands, the world’s largest shopping mall – The Dubai Mall and diverse shopping offerings, from authentic souks and local boutiques to outlet malls and world-class malls.
  • Dubai has a great range of activities and entertainment options for everyone: including theme parks/attractions, premium experiences and events for the whole family.
Dubai Shopping Festival _ Outside Festival


  • DSF is now in its 24th year and will run from 26 December 2018 to 02 February 2019.
  • With the 24th edition of Dubai Shopping Festival approaching and a pleasantly cool weather; Dubai is the best destination to visit this winter for its exclusive retail offerings across more than 3,200 different outlets, plenty of activities, family entertainment, foodie pop-ups, live performances and musical shows, happening across the city.
  • Discover something new every day with DSF. With retail offerings, daily world-class entertainment and multiple chances of mega wins across the city, you will not want to miss out.
  • DSF offers savings and discounts up to 75% on a wide range of products at more than 700 participating brands across 3,200 outlets.
  • It’s guaranteed that DSF fits every pocket size.
  • DSF will spoil one for choice, with the greatest promotions, wide range of events/activities for the whole family and unbeatable offers and packages on hotel stays, award-winning spas, retail offers and much more. DSF is a must include element for every tourist’s Dubai experience.
  • DSF sales include the latest collections straight from the runway: available at unbelievable prices across iconic shopping destinations in Dubai.


  • Over a month of family fun: Everyone can enjoy free-to-attend events offering both indoor and outdoor entertainment.
  • Big wins galore! DSF will offer several opportunities for shoppers to win big and take home amazing cash prizes, cars, gold, freebies and more.
  • Enjoy an enhanced retail experience during DSF, a time when retailers launch limited edition lines. The region’s biggest pop upmarket is hosted under the Burj Khalifa (Market OTB) and global brands bring world-class experiences to the city with celebrities and influencers joining in.
  • One of the key events held every year are the Fireworks nights. Capture moments against the scenic Dubai skyline with fireworks lighting up the night sky. Live the festive vibe to the fullest with Dubai Shopping Festival’s signature Firework’s nights and enjoy a host of exclusive offers, special promotions and themed entertainment shows. An evening plan for everyone!
  • Ever imagined a carnival inside a souk? Visit Dubai Shopping Festival this year and discover traditional shopping with a twist at the Souk Carnival. Explore pop up kiosks, roaming and street entertainment, spend-based retail promos and more! Celebrate the festive vibe with colourful and vibrant décor lighting and enjoy a fun evening with your friends and family.
  • Celebrate New Year and the Festive Season with DSF: enjoy a calendar of unique and promising events and incredible offers.
  • DSF includes special events and celebrations across the city.


  • To celebrate the opening day of DSF, the festival kicks off on 26 December 2018 with the 12 Hour Sale at Mall of the Emirates and all City Centre Malls in Dubai from 12pm to 12am. The 12 Hour Sale offers shoppers unbeatable discounts of up to 90% off and unbeatable offers across hundreds of brands.
  • Throughout Thursdays, Fridays and Saturdays every week, you can take advantage of DSF Weekend Surprises where one brand, in one location for one day only, gives an unbelievable offer that is almost impossible to believe. So that’s 3 crazy offers every week!
  • Dubai Shopping Festival’s Closing Weekend will mark the end of the 5-week festival with a bang! With memorable events across the city, even further reductions on sale prices. Also, this is your last chance to win bigger raffles like a car, cash and gold prizes every day.


Win an Infiniti QX50
and AED 150,000 in cash every day. Plus, weekly cash prizes worth a total of AED 100,000, to be split between five winners. The winner takes home a Mega Cash Prize of AED 500,000. Raffle tickets are available across the city for AED 200.
Location: Global Village (for the draw), tickets can be purchased from multiple locations across the city.

Get ready to drive away in a brand new Nissan! Simply, buy a non-fuel package from Enoc or Eppco during the shopping festival and you can win one of the 36 brand new Nissan cars (8 different models). There’s more. You will also get your cash, spent on purchasing the packages, back in free coupons.
Location: Tickets can be purchased from Enoc, Eppco, Zoom, Global Village and many other locations across the city.

Experience winning
with the Dubai Shopping Festival and get the chance to win cash prizes, lots of gifts and many more with your purchase at your nearest community mall!
Location: Dubai Shopping Mall Group (DSMG) malls – Dubai Outlet Mall, Century Mall, Burjuman, Al Bustan Centre, Reef Mall, Al Ghurair Centre, Al Karama Centre, Al Manal Centre, Times Square Centre, West Zone Mall, Al Mulla Plaza,The Mall, Madina Mall.

Even shopping at the nearest gold souk or simply jewellery shopping for gold and diamonds, can get you a raffle entry! Spend on jewellery and be one of the lucky winners to win kilos of gold in the raffle draws this year!
Location: Dubai Gold & Jewellery group (DGJG)

Make the most of every penny you spend and go places with Skywards miles! The Dubai Mall is running a ‘Shop. Earn. Fly.’ promo, where every shopper will earn double their Skywards miles on their spends.
Location: The Dubai Mall.

Use your VISA card during the Dubai Shopping Festival and enjoy a wide range of discounts and offers. That means you can live it up in landmark hotels, savour global cuisines, experience extravagant shows and enjoy exciting shopping!
Location: Multiple locations across Dubai.

Dubai Pass is your answer to avail all deals beyond retail offers: it’s the pass to have if you are looking to explore the city with the best value-for-money. Dubai Pass is an all-in-one card that lets you save up to 65% when you visit top attractions in Dubai.

With so many DSF events & fun festivities for everyone, is there any reason for you not to go? Contact United Europe Travel Services (Pty) Ltd for your accommodation, sightseeing and transfer requirements so that you can be part of the world’s best and favourite shopping festival.

Information source & images credit: Dubai Tourism

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